The DAM Therapist
Lisa Grimm is The DAM Therapist – a globally-recognized expert in digital asset management, taxonomy and enterprise content management with over two decades of experience across verticals, from museums and libraries to pharma, FMCG to publishing, luxury brands to higher ed and beyond. Some of her previous roles include in-house positions in multinationals like Amazon, Novartis and GSK, as well as consulting stints in smaller organizations. She will guide you through your DAM challenges with empathy, expertise and plenty of good humour.
Based in Dublin, Ireland, Lisa supports clients across Europe and the Americas; she is the co-author of the forthcoming Practical Digital Asset Management: A Guide for Students and Practitioners (Bloomsbury, 2026), an occasional instructor in the Rutgers University DAM Certificate Program and is a regular writer, podcaster, speaker and facilitator, in DAM. A trained librarian and archivist, Lisa is also a Director and Trustee of the National Library of Ireland.
Core Services
It’s not just about standing up the DAM and letting it run, nor should you simply ‘use AI’ and hope for the best – get the most out of your DAM with a solid foundation, a good vendor relationship, ongoing governance and the right team.
DAM Staffing
Do you have the right mix of skills and people to keep your DAM going?
Business Case
First DAM? Time for an upgrade? Get help with developing a new or revised business case for DAM.
Vendor Selection
Finding the right vendor for you: gathering business and technical requirements and asking the right questions.
Onboarding
Working with you and your vendor to establish a common language and roadmap for long-term success.
Health Checks
Are you getting the most from your DAM? Does your taxonomy need an upgrade? Need help evolving your roadmap?
Training & Change
Help your admin and business users understand their roles and where they are on their DAM journey.