Where are you on your DAM journey? For organisations, Lisa can work with you to improve your current vendor relationship, taxonomy model or staffing setup; for vendors, she can do the same from the other direction, ensuring customers are getting the most out of their purchase and that both sides can understand each others’ goals and challenges. In short, her niche is mediating between vendors and customers to drive better retention, sustainable processes and a happy working relationship for all involved. Remote and on-site engagements are both possible. Other categories of strategy and support include the following:
DAM Staffing
‘People’ are far too frequently the last part of the triad to be considered when it comes to People-Process-Technology, even though the right staffing model is crucial to long-term DAM success. Getting the right skillset in place and ensuring there are paths to advancement can keep your DAM program fresh.
Business Case
When it comes to developing the business case for DAM, whether it’s a first-time or an evolving capability, an extra set of experienced eyes can go a long way toward adding in the right language that will resonate with leadership – and that will make for a good foundational document going forward.
Vendor Selection
All too often, the DAM vendor is chosen before the DAM admin or owner is in-role and can approve the purchase and initial configuration. While organizations can not always avoid that, having expert knowledge to assist in the selection process can avoid issues down the line – and ensure the right vendor fit, as it’s not by any means one-size-fits-all.
Onboarding
Even in the best customer-vendor relationship, the initial onboarding phase can be a tricky time; maintaining clear roles and responsibilities and smoothing the transfer of knowledge is a particular passion. Whether it’s hosting taxonomy workshops or getting to grips with user acceptance testing for that initial configuration before go-live, support is available.
Health Checks
In an ideal world, there are regular checkpoints to evaluate whether you’re getting the most out of your DAM, along with solid governance around taxonomy, security models, roadmaps and more – bringing in a neutral third-party to help navigate what’s possible and what’s desired can help both customers and vendors get the most out of each other.
Training & Change
A DAM program is never complete – there is always something new to learn, build or test, whether that’s for admin users or those on the business end. Keeping people aware of where they are on the change journey makes for a happier crew – let’s help you turn the loud squeaky wheels into champions!